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Kraton Launches New Website

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Kraton Corporation, a global producer of styrenic block copolymers, specialty polymers and high-value performance products derived from pine wood pulping co-products, has launched its new corporate website. The new site delivers improved user experience through a simple, clean design with enhanced features, functionality and navigation, enabling visitors to experience Kraton’s comprehensive product portfolio and innovative solutions.

“We are excited about this new website and the exceptional value it offers to our stakeholders, including our customers, shareholders and employees,” said Heba Botros, Kraton’s vice president of Corporate Development and Strategy. “The site redesign and updated content reflects our ability to deliver sustainable solutions and endless innovation. This allows us to showcase our competitive strengths and further position our brand as an industry leader.”

Designed with user experience and simplicity as the key focus areas, the revamped site includes:

  •          Mobile-friendly and browser compatibility for convenient multi-device access;
  •          Updated navigation organized by Markets and Products helps visitors easily find solutions;
  •          Searchable Product Selector enables fast downloads of product data sheets, safety data sheets and other technical documents;
  •          Robust search engine capabilities for improved searching;
  •          Large home page banner for key announcements and initiatives;
  •          Focused banners for Investors, Sustainability and Careers allows for quicker access to audience-specific content;
  •          News & Features highlight upcoming events, press releases, case studies and feature articles;
  •          Contact Us form on all product pages so visitors can easily request samples, contact a representative or ask for more information; and
  •          Expanded Innovation section showcases capabilities in multi-market application development.

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